Social media competitor analysis, every Monday
Name the accounts and shops you compete with. Every Monday you get one page on what they posted, what broke out and what they launched, and your AI can tell you why.
That's an example. Create a free account and read yours for real; it works on anything public.
How do I track what my competitors post on social media?
Pick the five to ten accounts that matter, check their TikTok, Instagram and shop every week, and note what does better than their usual. Puley does that check for you and sends a one-page report every Monday; ask ChatGPT or Claude why a post broke out and what to try.
Two ways to track competitors
The free way works. The Puley way is one message, on any device, and you can ask about the result.
By hand
Free, about an hour a week
- List your competitors and their accounts.
- Each week, scroll their recent posts and note views and likes against their usual.
- Check their site for new products and price changes. Repeat every week.
With Puley
Five minutes, once
- Tell your AI: “Track Gymshark, Alphalete and Youngla on TikTok, Instagram and their shops.”
- Every Monday at 08:00, the report arrives by email and in your AI.
- Ask: “Why did the winter arc video work?”, “What did they launch?”
What's in the Monday report
What teams use it for
Ask in plain words. Your AI does the rest with what Puley reads.
Competitor tools compared
An honest look at the options, including the free ones.
| Option | Price | Competitors | Shop changes | Where you read it |
|---|---|---|---|---|
| Sprout Social | From $199 a seat a month; competitor reports from $299 | Part of a full social suite | No | Sprout's dashboard |
| Rival IQ | From $239 a month | 10 companies | No | Rival IQ's dashboard |
| Socialinsider | From $99 a month | Priced by profiles | No | Socialinsider's dashboard |
| Puley | Free for 1 account; Plus $20 a month; Pro $100 | 5 on Plus, 25 on Pro | Yes, Shopify stores | Email, a shared link, ChatGPT and Claude |
Prices as published, billed yearly where shown, checked October 2026.
Competitor reports: questions
Which platforms does it cover?
TikTok, Instagram and YouTube accounts, and Shopify stores for products and prices.
How many competitors can I track?
One account on the free plan, five on Plus and twenty-five on Pro.
What counts as a breakout?
A post that gets at least three times the account's typical views or likes, measured against its recent posts.
Can I share the report?
Yes. Every report has a link you can forward to a co-founder, a client or your team.
Does it replace Sprout Social?
Not if you need scheduling and a shared inbox. If you mainly want to know what competitors are doing and why it works, it's the same answer for a fraction of the price.
Also in Puley
One add-on does all of these, inside the AI you already use.
Let your AI in.
Free to start. Works in ChatGPT, Claude, Perplexity, Grok and Le Chat, on your phone and your computer.